On Tour Website
I led the creation and content strategy for a travel-style blog website where we documented our various travels in real time with photos, videos, stories, maps, and social integration. From one set of film, we created usable assets for all of our major touchpoints with consumers - web, television, and social.
We documented behind the scenes footage, travel, and other photography and video on our Instagram page, which we grew to over 1,000 followers during our travels with zero spend.
I directed and led the the creation of meaningful documentary shorts that helped consumers connect with the employees at cooperatives across the country.
We took the films we shot and created traditional 15 and 30 second advertisements for pre-roll and television advertising